The systematic assessment of China's agricultural potential as a market and as a competitor for U.S. agriculture requires some vehicle for coordination of efforts. The Western Coordinating Committee will assist in the development of such a systematic approach to assessing the Chinese market for U.S. agricultural products.

The committee sponsors symposiums on marketing in China to help identify key research areas, generate interest and to exchange ideas and data. The primary focus of the committee will be economic assessments, but relevant disciplines such as animal science, agronomy, sociology, finance, etc. are encouraged to participate.